Should Realtors Use Youtube To Build Their Brand?
Many agents approach me with this question,
looking for a magic formula to promote their
business. Our business is built on the concept
of "Who Do You Know?".
It's not so much about what you know,
but who you know that can make an
impact on your bank account.
Assuming you don't know anyone
(a remark for those agents that always
come up with that excuse), you will then must
be willing to work harder, study harder, put in
more hours, be a lot more dedicated and
willing to give up pleasures and leisure time to
build your business in a market that knows
nothing about you.
I'll be honest with you, it is hard and not
Building a reputation, a brand, takes time
and dedication, so if you are broke, or
close to it, you should probably look for a
temp solution to make money until you get
back on your feet and come back here so
we could help you build a successful
Now lets touch the subject line.
A Youtube channel is an incredible tool
(when used correctly) and can be used to
help anyone build a niche market and
become the "Market Expert".
Many experienced agents as well as top
producers don't have a youtube channel
and probably won't.
But that doesn't mean that you shouldn't
use this amazing tool. A youtube channel
can promote your style and brand to the
local public very quickly if you have a
funny/different character and you are willing
to forget about being "camera shy".
This is a tool that can put you in front of home
buyers and sellers and present you as a market
expert. You will be able to secure a market
share in your area, if you can be consistent
enough to post on a consistent basis relevant
videos, fun videos, informative videos, updating
videos, that you could easily use almost any
smart phone as the main tool. Everything can
happen with your smart phone if you are
willing to do the work.
Find tips on how to find the right ideas to build your
youtube channel in another post.