How Top Producing Realtors Prepare For A Listing Presentation (before and during)
Follow these steps:
Prequalify your listing presentation (use prequalifying script) and make sure the seller is motivated and ready to list.
Send a pre-listing package (one page references, listing plan of action, listing documents filled out with suggested price/commission etc).
Preview nearby similar homes before the presentation.
Practice/Role-play (out laud) the presentation and handling objections (ahead of time).
Dress professionally (look like a million dollar).
Get to the sellers house 10-15 minutes before schedule, walk around, take pictures and inspect the outside.
Visualize (while in your car) a successful presentation outcome.
Go to the door with high energy and a big smile.
Firm hand shake.
Present at the kitchen table (preferably) or dining area (not on a coach).
Follow a scripted presentation with high energy and determination.
Be excited. Be happy. Be positive. Know your stuff.
Ask plenty of relevant questions (should be on your script).
Listen more. Talk less.
If you are interested and wishing to improve your listing presentation, click and register for our next Listing Presentation & Pricing Strategy Camp.